Social Media Marketing By Habazar SEO

by Geoff Lord

Posted on 2021-03-06

Social Media Marketing vs. Social Media Advertising

Social media of course, is a simple phrase that refers to a wide array of many different sites aimed at providing different social interactions. The many different social media sites also allow business owners to use different actions depending on what will best suit their purpose. For instance, Twitter is a social media site that allows people to share short messages with each other. Facebook on the other hand, allows people to provide long-form content from blog posts to creating and joining events, while Pinterest and Instagram are both image-heavy sites where businesses can share their very best photos.

All social media sites encourage engagement and interaction between the creator of the account and their audience. Social media engagement is all about the creation of content, whether that’s a video, a picture, or a link to a blog post, and then having followers engage with that content. They can do so by liking it, sharing it, and commenting it. That’s really where the power of social media lies.

But in addition to overall engagement, there are two forms of promotion that businesses can utilize on social media. Those are social media marketing, and social media advertising. Social media advertising is the actual planning and buying of ads on social media sites such as Facebook and Twitter. They can be considered somewhat passive because users don’t necessarily look for the ads, but instead they appear in feeds and in videos.

These ads are planned and purchased, with specific timeframes for the different campaigns. Social media marketing incorporates social media advertising for those businesses that wish to use it, but it’s a more general term used to include actual advertising and social media engagement. So, while an ad would be considered a part of a company’s social media marketing plan, so too would a blog post that has been shared with the hopes of sparking conversation.

Once you understand the differences between advertising, engagement, and marketing, you then just need to learn what the benefits are to truly understand what social media marketing can do for you. 9 Top 9 Benefits of Social Media Marketing Truthfully, there are so many potential benefits local businesses can gain from using social media marketing that listing all of them would be virtually impossible. Instead this section will focus on just the top nine benefits that any business can gain simply from using social media marketing.

Make it Personal

Even local companies that aren’t major corporations can sometimes lose their personal touch when it comes to reaching out to their customers. And even the independent businesses that make up so many towns and cities can sometimes seem, to customers, as faceless entities that are only out for making a profit. It’s a problem that can be hard for businesses to combat, but social media marketing makes it so much easier. Social media puts a name and a face to any business. Customers can head over to a Facebook page or Instagram profile and actually see the faces of people that make up the business, and even learn their names.

They can become familiar with a YouTube channel that always has a person from the business showing how to use their products or answering some common questions. When this happens, a business instantly becomes more personal to the consumer. That builds trust and that trust is what’s going to make it more likely that the consumer will head over to your business when they need a product or service, rather than go to a faceless competitor.

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